Susan Gunelius
Susan Gunelius's comprehensive study provides an indispensable case study into the unprecedented Harry Potter brand phenomenon, revealing the complete story of its incredible success and offering strategic insights for business and media professionals.
The Harry Potter book series has achieved monumental success, establishing itself as one of the highest-selling literary properties globally. In this fascinating and comprehensive study, Susan Gunelius meticulously analyzes every facet of the unprecedented brand phenomenon that is Harry Potter. Delving deep into critical business aspects such as the intricate price wars that defined its market strategy, the colossal box office revenue generated by its extensive film adaptations, and the evolving brand values that sustain its widespread appeal, this work unravels the complete story of arguably the most incredible brand success there has ever been. Consequently, it serves as an indispensable and perfect case study for academics exploring cultural impact, marketing professionals seeking strategic insights, and students of business and media disciplines.
Authors: Susan Gunelius
Publication date: 03-06-2008
Language: en
Pages: 224
Rating: No data
Harry Potter, written by Susan Gunelius and published on 03-06-2008, is included in our catalog for information queries and ebook downloads in epub or pdf format.
Susan Gunelius is president of KeySplash Media, a content marketing and social media company, and author of several books on marketing, social media, branding, and blogging. She has worked with brands such as AT&T, HSBC, U.S. Army, and Amazon. She is a public speaker and writes for publications such as Forbes.com.
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