Álex Rovira Celma (Barcelona, 1969) is a Spanish writer, economist, international speaker, and consultant. He is known for his self-help and personal development works, often co-written, which explore themes such as luck, success, leadership, and emotional intelligence. Among his most notable books are "The Good Luck" (co-written with Fernando Trias de Bes), "The Labyrinth of Happiness" and "A Sea of Tranquility" (both co-written with Francesc Miralles). He holds a degree in Business Administration from ESADE.
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