Harry Potter

Susan Gunelius

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Susan Gunelius's comprehensive study provides an indispensable case study into the unprecedented Harry Potter brand phenomenon, revealing the complete story of its incredible success and offering strategic insights for business and media professionals.

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Sinopsis

The Harry Potter book series has achieved monumental success, establishing itself as one of the highest-selling literary properties globally. In this fascinating and comprehensive study, Susan Gunelius meticulously analyzes every facet of the unprecedented brand phenomenon that is Harry Potter. Delving deep into critical business aspects such as the intricate price wars that defined its market strategy, the colossal box office revenue generated by its extensive film adaptations, and the evolving brand values that sustain its widespread appeal, this work unravels the complete story of arguably the most incredible brand success there has ever been. Consequently, it serves as an indispensable and perfect case study for academics exploring cultural impact, marketing professionals seeking strategic insights, and students of business and media disciplines.

Información del libro

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Harry Potter, escrito por Susan Gunelius y publicado el 03-06-2008, es una obra incluida en nuestro catálogo para la consulta de información y descarga del libro electrónico / ebook en formato epub o pdf.

Acerca del autor Susan Gunelius:

Susan Gunelius es presidenta de KeySplash Media, una empresa de marketing de contenido y medios sociales, y autora de varios libros sobre marketing, medios sociales, branding y blogs. Ha trabajado con marcas como AT&T, HSBC, U.S. Army y Amazon. Es oradora pública y escribe para publicaciones como Forbes.com.

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