Francisco Javier Pérez-Latre, PhD in Information Sciences from the University of Navarra, is a professor of Advertising Creativity, Advertising Structure, and Audiovisual Communication and Advertising Copywriting at the same university. He was Advertising Director of Diario de Navarra (1995-1996) and Account Manager at TSM comunicación (1994-1995). He has worked in various advertising agencies. He is the author of “Creativity for Young People, with all due respect” and "Creativity for Young People, with all due respect, second edition" (EUNSA, 2004 and 2010), “Creativity in Advertising” (2001, EUNSA) and “What is Advertising? The Art of Persuasion” (2006, EUNSA). He is a columnist for "Nuestro Tiempo" magazine and a member of the Editorial Board of the "Comunicación y Sociedad" journal of the Faculty of Communication at the University of Navarra.
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